Aleksandr Golovin agrees to join AS Monaco

first_imgAS Monaco have announced the signing of midfielder Aleksandr Golovin from CSKA Moscow in a €30m dealThe Russia international impressed at the World Cup this summer and proved to be an important member of the side that reached the quarter-finals of the competition for the first time in 48 years.Golovin has been linked with a move to Chelsea over the past couple of months, but he has instead opted for the French Riviera with Monaco vice-president Vadim Vasilyev suggesting that they could offer the 22-year-old something their rivals could not – regular playing time.“Monaco and CSKA this afternoon finally agreed on the transfer of Golovin,” said Vasilyev, according to Metro.“They really were complicated. Honestly, until the last moment I was not sure that I would be able to coordinate this transfer.’Tammy Abraham, ChelseaChelsea hat-trick hero Tammy Abraham hopes for more Andrew Smyth – September 14, 2019 Tammy Abraham hopes this season will be his big breakthrough at Chelsea after firing his first hat-trick for the club in Saturday’s 5-2 win at Wolves.“In addition to Chelsea, there was Juventus for Golovin. In early May this year I heard from one the leaders of the Turin club that Aleksandr’s transfer to their team was a done deal.“However, our main competitor was Chelsea. I believe Monaco offered more favourable conditions for the club and a more understandable sports project for Golovin. Chelsea – this is a top club, which I treat with great respect. However, the midfield in the English team is overloaded.“In my opinion, Golovin will definitely play in any of the leading clubs in the world. But it will him some time, a transition stage.”Golovin is expected to sign a five-year contract with the Ligue 1 club.last_img read more

Solari Benzema is playing through pains

first_imgReal Madrid manager Santiago Solari is proud of striker Karim Benzema who has been playing through the pain barrier in recent games.Madrid are currently playing with a thin squad after their squad was decimated via injuries to key players like Toni Kroos and Gareth Bale.Benzema, however, delayed a surgical repair after suffering a broken finger in the win over Real Betis on January 13th.The French international went on to feature in the La Liga win against Sevilla and the Copa del Rey victory over Girona where he scored the fourth goal and played the entire 90 minutes in both matches.And Los Blancos boss Solari singled him out for praise in his Saturday morning press conference and cited via Football Espana.“I am very pleased with Benzema. He is a very generous player, who is having a great season so far.Jose Mourinho, Lionel MessiMourinho: “Lionel Messi made me a better coach” Andrew Smyth – September 14, 2019 Jose Mourinho believes the experience of going up against Barcelona superstar Lionel Messi at Real Madrid made him a greater coach.“He is showing that generosity at the moment, as he is helping the team by playing with a broken finger and playing with the pain.”A decision is likely to be made on whether or not he will undergo surgery later this week, with key returns to the squad likely to allow Benzema the time to recuperate.‘Generous’ Benzema playing through the pain – Solari https://t.co/mj3eQiOJPH pic.twitter.com/ERR3QoC7IQ— Cleansheet (@Cleansheet) January 26, 2019last_img read more

Netflix widens smart downloads to iPhones

first_img Netflix Tags Share your voice 0 Digital Media Post a comment Netflix makes its originals shows, like Sex Education, available for download.  Jon Hall/Netflix Netflix is widening its “smart downloads” feature to Apple mobile devices, the company said Thursday, giving more mobile users the option to let Netflix automate your offline cache so you don’t need to keep on top of the episodes downloaded to your device. The streaming-video giant introduced “smart downloads” on Android devices in July as a way to automatically remove downloaded shows you’ve already watched and refresh them with the next episodes you haven’t seen once your phone reconnects to Wi-Fi. Netflix defied downloads for years, holding out for the day that connectivity would advance so much that downloading to watch offline wouldn’t be necessary anymore. But it changed course more than two years ago, as competitors like Amazon Prime Video began offering downloads, and as Netflix itself expanded internationally to markets where mobile connectivity was more scarce and expensive. In 2016, it began letting subscribers download much of its catalog.  Tech Culture: From film and television to social media and games, here’s your place for the lighter side of tech. Apple: See what’s up with the tech giant as it readies new iPhones and more.last_img read more

FinMin extends deadline for filing GST annual returns till March 31

first_imgIn picture: Union Minister for Finance and Corporate Affairs Arun Jaitley (centre) addresses a press conference in New Delhi on October 24, 2017. Finance Secretary Ashok Lavasa and Principal Director General (M&C), Press Information Bureau, AP Frank Noronha are also seen.Press Information BureauThe Finance Ministry has extended the last date for filing annual GST return forms by three months until March 31, 2019.The annual returns form in which businesses registered under the GST have to provide consolidated details of sales, purchases and input tax credit (ITC) benefits accrued to them during 2017-18 fiscal was notified in September.The last date for filing was set at December 31, 2018. In a statement, the Central Board of Indirect Taxes and Customs (CBIC) said, “the competent authority has decided to extend the due date for filing Form GSTR-9, GSTR-9A and GSTR-9C till March 31, 2019.The requisite Forms shall be made available on the GST common portal shortly”. GSTR-9 is the annual return form for normal taxpayers, GSTR-9A is composition taxpayers, while GSTR-9C is a reconciliation statement Trade and industry players have been seeking an extension of the deadline for filing the annual returns.EY Tax Partner Abhishek Jain said industry players have been struggling to collate the information required to be disclosed in GSTR-9 and GSTR-9C. PwC Partner and Leader (Indirect Tax) Pratik Jain said, “Industry, as well as consultants, were struggling with December 31 deadline, given the volume of work involved including preparing a virtual P&L at a State level”.last_img read more

India Chinas statements on Rohingya not considerable Hasina

first_imgPrime minister Sheikh Hasina on Friday said it is not considerable to Bangladesh what India and China are saying about the Rohingya issue.”Their [India and China] diplomats saw the woes of the Rohingyas and they’re very much sympathetic to them. We saw that,” she said.The prime minister was responding to a question during a press conference at the Bangladesh Permanent Mission at the UN in New York.She also mentioned that India and China came forward with humanitarian assistance and they are sending relief materials to Bangladesh for the Rohingya refugees. “They’re extending all sorts of cooperation.”Hasina said all the diplomats, stationed in Dhaka, went to the Rohingya camps in Cox’s Bazar to see for themselves the sufferings of the refugees. “They talked to them (Rohingyas)… they’re all sympathetic to the Rohingya refugees,” she said.The prime minister said after giving shelter to some 800,000 Myanmar nationals in Bangladesh, the country is facing a complex crisis about their food, accommodation, emergency relief and their repatriation.Talking about her meeting with UN gecretary general Antonio Guterres, Hasina said he highly appreciated Bangladesh for standing in their bad time by the Rohingya refugees fleeing persecution by Myanmar security forces in Rakhine State. “He (UN secretary general) also said he will do everything possible from his side to resolve the problem permanently,” she added.Hasina said as the government is providing food to Bangladesh’s 16 crore people, it will not be a big deal for the country to feed another 800,000 Rohingya refugees. “If needed, we’ll eat one time a day and share our food with them (Rohingyas) during other time,” she said.last_img read more

3 on fresh remand over Feni madrasa student murder

first_imgFeni madrasa student Nusrat Jahan Rafi. File PhotoA Feni court on Wednesday placed three accused on one-day remand in the case filed for Feni madrasa student Nusrat Jahan Rafi murder, reports UNB.The accused are — Shahadat Hossain Shamim, Javed Hossain and Jobayer Ahmed.Senior judicial magistrate Md Jakir Hossain passed the order.Earlier, the three accused gave statement to the court confessing their guilt.Police Bureau of Investigation (PBI) inspector Md Shah Alam, also investigation officer of the case, produced them before the court seeking a two-day remand for each.Madrasa student Nusrat was set afire on 6 April at an examination centre for refusing to withdraw a sexual harassment case against the principal of the madrasa.She died on 10 April at Dhaka Medical College Hospital.last_img read more

Congress Looks To PostKatrina Tax Relief As Model For Harvey

first_img X Share Listen 00:00 /03:59 To embed this piece of audio in your site, please use this code: Andrew Schneider | Houston Public MediaRep. Kevin Brady touring NRG Center shelter with Harris County Judge Ed Emmett, Sen. John Cornyn, and Rep. Ted Poe & in background.On Labor Day, just about every member of the Houston-area congressional delegation descended on the shelter at NRG Center. One after another, Republicans and Democrats took the podium to pledge massive assistance for Texans devastated by Harvey.Then came Congressman Kevin Brady’s turn. “In addition to funding help, our communities will need tax help as well,” he said.Tax help is Brady’s specialty. He chairs the House Ways and Means Committee. Until Harvey struck, his main focus was cutting taxes for high-earners and corporations – popular with Republicans, anything but with Democrats. But Brady struck a different note here: “tax help that I imagine will include lifting the charitable contribution limits, so our businesses and families can continue to give to us as we rebuild in this time of crisis. Finding ways so there is easy access to retirement funds and retirement plans for rebuilding your home.”There’s a model for Brady’s proposals. After Hurricane Katrina decimated New Orleans, Congress passed the Katrina Emergency Tax Relief Act. It provides a clue for how Harvey tax relief might work in southeast Texas. One of its biggest provisions was to make it easier for people to write off property losses from storm damage.“In order to get a tax benefit from a casualty loss deduction, the amount of the loss would need to exceed 10 percent of their income,” says IRS spokesman Eric Smith. “So what Congress did for 2005 Hurricane Katrina, Rita and Wilma is to eliminate that threshold.” The Katrina law also helped filers get a refund sooner so they could rebuild.But economist John Edwards of Tulane University says there was a catch. “If your property is not worth that much,” says Edwards, “then that’s not really going to help you very much.”That’s a big concern for Congressman Al Green. Nearly a fifth of his constituents in southwest Houston live below the poverty line.“When these events occur,” says Green, “people who work for wages are hit very hard, especially when they occur to the extent that we experienced here with Harvey.”Green is co-sponsoring a bill by Austin Congressman Lloyd Doggett, the ranking Democrat on Ways and Means. Doggett’s bill would help low-income workers get bigger, quicker tax refunds via the Earned Income Tax Credit and the Child Tax Credit. It too uses Katrina tax relief as a model.Kevin Brady says he likes the idea, “so I’ve told Congressman Doggett I’m really eager to work with him.”Brady also wants to use tax credits to help businesses hire people who lost their jobs because of Harvey, as well as keep people they might otherwise have to lay off because of the storm. Such subsidies, another legacy of the Katrina tax bill, made a big difference to businesses in New Orleans.“Through this bill, Congress was saying, ‘We want our businesses there to come back. We want them to stabilize. We want them to hire the good people that they had before,’” says Jennifer Bernard-Allen, director of tax services at LaPorte CPAs and Business Advisors.“Certainly we need to bring businesses back. But we need to think also: who are these businesses going to employ?” says Tulane’s John Edwards. He says this is one area where post-Katrina legislation may provide little guidance. “New Orleans wouldn’t have come back anywhere near as quickly as it did had it not been for the influx of mainly Hispanic undocumented workers.”Undocumented immigrants were among the Houstonians worst hit by Harvey. Federal, state, and local officials have spent the past three weeks trying to reassure such residents that they can get help and that they won’t be deported if they do. But it’s far from clear how much of the post-Harvey tax relief they’ll ever see.last_img read more

Halloween Fun Monster Vehicles Bring Southeast DC Community Together

first_imgChildren visit a haunted Halloween trailer.It was Halloween night and tiny goblins and ghouls, witches, and pirates scurried along the streets of southeast Washington. However, they weren’t headed door to door.  They were headed car trunk to car trunk. Trunk of Treat had come to AnacostiaThis year, residents joined a slow growing trend across the nation in cities from Sioux Falls, South Dakota to Detroit to Johnson City, Tennessee, where adults decorate their cars as monsters and spiders and park in the parking lot behind the Big Chair in Anacostia for children to trick or treat.“I wanted to do something creative,” Jonathan Silverman, brother of at-large D.C. Councilwoman Elissa Silverman (D), said. “Part of this Trunk or Treat idea is so that kids can all come together and meet each other. I wanted to make it kind of like a house. I wanted to make it a welcome place to come in.”Mayor Muriel Bowser and Ward 8 Councilwoman LaRuby May take in the festivities..Councilwoman Silverman and Ward 8 Councilmember LaRuby May (D) sponsored the night’s events with Mayor Muriel Bowser’s help. Bowser (D) came to watch the children have fun and to see May dance.Between eating their picked up Twizzlers, Mike & Ike, and Kit Kats, children stopped to create arts and crafts, snack on popcorn, play in the bounce house, or take a trip into a mobile trailer that had been turned into a haunted house.They took tours through a Halloween Metro bus decorated with spider webs and skeletons and climbed atop a huge yellow steamroller to blow the horn.“I thought it was a great concept and a great idea to have everyone together and there’s a real sense of community here,” said Nicole Luke, who blogs about community events using the name D.C. Thrifty Mom.Luke said she came to hand out candy and allow her two daughters to trick or treat.Dorothy Wortham and her son and daughter traveled from Clinton, Maryland to participate in the event. Wortham’s son was dressed as a Star Wars character. “LaRuby May is a member of my church at Allen Chapel AME Church,” she explained. “We did it last year on a smaller scale on our church parking lot. So, Ms. May wanted to make it bigger and invite more people so they moved it out here. I love it and I think it’s a great idea.“My son is having a ball. We’re trying to get him to leave, and he doesn’t want to. We’re having a great time.”For many, the key element was that the event was a safe space for children to enjoy Halloween. “This is a safe way to do things,” said Denise Monroe who came with her husband and three grandchildren. “I heard about it and here we are.”Ro Zebina, president of the Deuces Wild Motorcycle Club, and his members, dressed in emblem-covered hoodies and vests, brought along about 20 motorcycles. They handed out candy and posed with children for pictures. “I hope that there are more events like this for the kids to come out and see that there’s positivity and different things going for them,” Zebina said.last_img read more

IBM researchers create worlds smallest magnet

first_img This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Ever since hard drives were invented, scientists have been hard at work trying to figure out ways to make them smaller while at the same time developing ways to make them more dense so that they can hold more information. As the team at IBM notes, currently, it takes approximately 100,000 atoms to hold a single bit of information. If a technique could be found to commercialize their single-atom approach, they further note, it would allow for holding something as massive as Apple’s iTunes library of songs on something as small as a credit card.To create their tiny magnet, the team used a scanning tunneling microscope to manipulate holmium atoms placed on a magnesium oxide plate (to keep the magnetic poles stable). Applying an electric current to the microscope’s probe allowed for changing the magnetic orientation of the atom between two states, which, the team notes, could be used to represent on/off states for a single bit of data. To read the state, the team measured the magnetic current passing through the atom. The team notes also that the state of several atoms could be read or written when the atoms were as close as a single nanometer apart.IBM has been investing heavily in scanning tunneling microscope research for decades, a technology they have been credited with inventing (Gerd Binnig and Heinrich Rohrer won the Nobel Prize in physics for this accomplishment back in 1986). Recently, they also announced that they had developed a new technique that offered a better way to measure the magnetic field of individual atoms and in a somewhat related development, also announced that they would be offering the world’s first commercial “universal” quantum-computing service. New microscope technique offers a better way to measure magnetic field of individual atoms Explore further Credit: IBM © 2017 Phys.orgcenter_img Journal information: Nature More information: Fabian D. Natterer et al. Reading and writing single-atom magnets, Nature (2017). DOI: 10.1038/nature21371Press release by Institute for Basic Science Citation: IBM researchers create world’s smallest magnet (2017, March 9) retrieved 18 August 2019 from https://phys.org/news/2017-03-ibm-world-smallest-magnet.html An international team of researchers working at IBMs’ San Jose research facility announced recently that they had created the world’s smallest magnet—it was made from a single atom. In their paper published in the journal Nature, the team describes their achievement as the ultimate limit in reducing the size of magnetic storage media using the classical approach—they report that they were able to use the tiny magnet to store a single bit of data.last_img read more

Yesterday once more

first_imgThe exhibition will commence from 24 October and will continue till 15 November. IGNCA is arranging  the exhibition in collaboration with eight other institutions which are All India Radio, Doordarshan, NaadSaagar Archives, Sangeet Natak Akademi, Archive of Indian Music, Archives and Research Centre for Ethnomusicology, School of Cultural Texts and Records, Jadavpur University and Rupayan Sansthan. The exhibition will consist of selective materials brought together from the archives of all the nine institutions.last_img

KMC to float fresh tender to procure hot mix from outside

first_imgKolkata: Kolkata Municipal Corporation will soon float a fresh tender for procurement of hot mix from outside and using it for road repair”After National Green Tribunal (NGT) banned the use of hot mix plants in the city, we are unable to operate our two hot mix plants located at Palmer Bazar and Goragacha Road near Taratala. Hence, we have to procure hot mix from outside for road repair. We will float a tender and select an agency from whom we will be getting the hot mix,” Mayor Firhad Hakim said after a high-level meeting at KMC headquarters on Friday. Also Read – Rain batters Kolkata, cripples normal lifeThe civic body will also float a tender for selecting consultant for construction of a pollution free hot mix plant or similar alternative infrastructure. “We will float the tender after seeking advice from experts and then will ask time for around six months from the court to set up the infrastructure,” Hakim said. The Kolkata Metropolitan Development Authority as well as the state Public Works Department procure hot mix from outside through tendering process. Also Read – Speeding Jaguar crashes into Mercedes car in Kolkata, 2 pedestrians killedThe meeting between the Member Mayor-in-Councils (MMiC) was held at KMC where a few councillors gave the proposal of shifting the hot mix plant situated on Goragacha Road to Bhangar in South 24-Parganas. The decision in this regard is yet to be taken. Sources at KMC said they will appeal to NGT for relaxation in operating two plants for a certain period and will inform in detail about the steps they are taking to switch over to other alternatives for curbing pollution. The matter is scheduled to be heard again by NGT on December 18. In the last month, a private company had demonstrated before KMC on how cold mix technology can be used for road repair. The KMC engineers are analysing the pros and cons of the technology. KMC has also written to its mother organization PWD regarding their idea of using coal mix for road repair.last_img read more

Rare arterial switch surgery saves life of infant in city

first_imgKolkata: A rare arterial switch surgery has given a fresh lease of life to a month-old baby who was brought to a city hospital from Jharkhand’s Dhanbad. The patient was in critical condition when his family members brought him to the private hospital in Kolkata. The 38-day-old boy was taken to a local doctor who told the family members that there was nothing seriously wrong with the patient. However, as his condition deteriorated, the family members decided to shift the baby to Kolkata. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataThe baby was severely dehydrated when taken to the hospital. He was admitted to the hospital under Dr Subhendu Mandal. After primary investigation, Dr Mandal and his team put the baby under ventilation. Soon, he started the baby with prostaglandin infusion to stabilise his condition. The baby was diagnosed with transposition of great arteries with small patent ductus arteriosus. The doctors performed the arterial switch procedure on the patient, to correct transposition of the great arteries. Also Read – Lightning kills 8, injures 16 in stateDr Mandal along with Dr Manoj Daga carried out a detailed assessment on the child’s condition with multiple tests, both cardiac and non-cardiac and took all precautionary measures needed. An accurate anatomical diagnosis was done by echocardiography to get a clear picture of his condition. A thorough screening of comorbidity factors like infection, poor nutrition, deranged liver and kidney function and abnormal neurological condition helped Dr Mandal to take the correct medical decision. This was an extremely critical case for the doctors as the mother had lost her babies in two previous occasions. Dr Mandal, senior consultant, Department of Pediatric Cardiology, who carried out the operation, said: “Such a rare defect happens to 1 in 3,300 newborn infants. Success rate in these cases is less. In the Western world, we have only 3% mortality, while developing world stands at 15%. It was a difficult decision for us to carry out the operation. We went ahead and successfully switched the great arteries to their natural position and transferred the coronary artery without any damage during the 190 minutes long procedure and cross clamp time of total 85mins.”last_img read more

Why You Should Consider an IT Audit

first_img Q: Does my company need an IT audit? Will it improve our bottom line?What about it? Nicole McMackin of Irvine Technology.Photo© Jeff ClarkA: Business owners looking for practical recommendations to improve or leverage their information technology (IT) and gain critical efficiencies should consider conducting an IT audit. “An IT audit is an in-depth analysis of a company’s technical environment, including its existing computer applications, hardware infrastructure, IT plan and IT-related personnel,” says Nicole McMackin, managing partner at Irvine Technology, a Santa Ana, Calif.-based company that conducts such audits for businesses around the world. “The audit usually results in a detailed written report and guide that recommend a strategic business initiative pertaining to rightsizing internal and external IT practices and systems.”We asked McMackin for the how, the why and the bottom-line benefits.When should business owners consider conducting an IT audit?When IT budgets are out of line with current economic conditions–notwithstanding timely strategic initiatives–and when IT isn’t meeting the basic reporting requirements necessary to make tactical decisions in a rapidly changing or competitive marketplace. Another time to consider an audit is when human resource issues cause factions of competing interests that aren’t consistent with strategic direction. And also when IT projects consistently overrun budgets or consistently don’t meet expectations.How can business owners figure out when their IT budgets are out of line with economic conditions?Unfortunately, there isn’t a formula. It’s more the ability of key executives to evaluate their current situation and adjust their strategic and tactical plans to match. What’s needed is a close look at IT expenditures to determine if they are justified. Warning signs are when sales remain moribund, cuts are imminent in other departments or there are overall reductions in the workplace.How can an IT audit help a company’s bottom line?A company that is well-positioned in its marketplace will often increase its IT budget in a recession to increase its competitiveness when the economy improves. But companies that are not so well-positioned–either because they have little or no expectation for an immediate turnaround in sales, or are unable to secure financing for day-to-day operations–will find that an audit will accurately determine if IT expenditures are sustainable and what should be considered for reduction in spending, mothballing or elimination.Can a business without an IT department benefit from an audit?When IT is an unknown entity, that’s perhaps the best time for a new or emerging business to conduct an audit. IT audits help answer many questions, including, “Do I need my own IT team?” This story appears in the February 2012 issue of . Subscribe » February 6, 2012 Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now 3 min read This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Enroll Now for Freelast_img read more

How Can App Makers Improve Revenue and Keep Users Engaged

first_img Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals With millions of choices available across the various mobile app stores, discovery is a massive challenge for both consumers and developers. As of this past summer, Android’s Google Play Store had 2.2 million apps to choose from, while Apple’s App Store, the second-largest app store in terms of product diversity, had 2 million choices. That’s quite an array.Just seven years prior, back in the summer of 2009, the Google Play Store listed some 70,000 apps, while the Apple App Store had 65,000. So, we’re looking at inventory growth on both platforms of around 3,100 percent. But, consumer struggles when looking for apps don’t end with a massive amount of choice. There’s also plenty of unreliable information and questionably authentic user reviews.Related: The Top 5 Myths of Mobile Apps — And Why Believing Them Will Hurt Your BusinessRetention rates aren’t great either — to the point of calling it a “mobile engagement crisis.” The average app abandonment rate is nearly 25 percent after one use. This is where Appnext can be of help. The company tripled its year-over-year revenue in 2016. Much of this growth came as a result of its self-serve technology, which connects app providers with ad partners, effectively boosting monetization and discovery for app publishers. It’s clearly working. Today its network of participating apps encompasses some 650 million unique audience members.I spoke with Appnext CEO Elad Natanson to learn more about his take on the mobile app economy.Do you believe you can sustain that kind of growth?Natanson: Last year was the third year in a row that Appnext achieved triple-digit growth. Looking into the future, we are aiming even higher. The ecosystem is changing, and we are on the verge of the next mobile revolution. The smartphone era as we know it has barely changed since 2007, when the first iPhone was introduced. Apps have become better, but the overall mobile experience hasn’t. We’ll see a big change in this regard in the next one to two years.Up until recently, app growth was considered one of the major challenges for successful app businesses. Today, app usage has become the new “growth hacking” goal, with vast majority of apps opened only once after being installed. Users are tired; they are overwhelmed. App developers, platforms and operating systems will have to adjust to this reality. App streaming, introduced by Google in 2015, hints at the direction the industry is likely to be taking.Related: How Being App-Happy Undermines Your BusinessIn-app monetization is notoriously tricky stuff for many app developers. What’s the best way to monetizing an app?In general, I believe that every product change or feature release should be geared towards engagement. The same holds true when you are aiming for monetization.If you have an in-app purchase (IAP) strategy, your goal is to build a habit rather than push an incremental sale. This ongoing engagement is just as important — maybe even more so — for the ad-based monetization used by 80 percent of developers.App abandonment is rife in this industry. How do you find the sweet spot between ad revenue and user engagement?I agree app abandonment and fast fading user interest are definitely among the top challenges for app developers. However, app abandonment is not exclusively correlated to ad-based monetization. There are tons of apps that don’t monetize at all, focusing instead on growth, but they’re still facing high churn ratios.As users, we want to have a great experience, enjoy great content and be entertained. Interestingly, only 3 percent of users are willing to pay for the mobile content they consume, although I believe we’ll see this trend changing in the coming years. In this regard, apps must follow basic business logic — making sure their average revenue per user (ARPU) exceeds effective acquisition cost (in the case of apps, effective cost per install or eCPI).Developers should not be bombarding users with ads, intruding on the user experience. They should definitely be paying much more attention to ad relevance.Related: 5 Thing Developers Don’t Share About Making Successful AppsIn the past few years, many developers embraced ad formats entwined with the app or game experience, blending naturally into the UI and product context; formats like native ads, video and rewarded video in particular. I think this trend is still rising, and we will see more and more native experience formats, optimized dynamically to reflect changing user interests. For example, audio ads can be an interesting fit for the so-called background apps we use for music, podcasts and the like.The bigger wave, though, I believe, will unite technology and usage, triggering mass adoption of app-as-a-platform phenomena. WeChat is a great example of this: Millions of users leverage WeChat for a variety of daily actions, like ordering a taxi, food delivery, paying bills, shopping and much more. Their recent introduction of “mini-programs” sheds light on what mobile will look a few years from now, both in terms of experience and monetization.What’s next for the app discovery market?As I mentioned above, the coming trends will be much wider, not limited to app discovery as we think of it today. The major trends lay in hacking app usage, and here new models will emerge, with re-engagement definitely being a major focus and outpacing new user acquisition.Over the next few years, we’ll see our phones becoming even more personalized, with real-life context becoming the new king on mobile. Opinions expressed by Entrepreneur contributors are their own. April 5, 2017 Register Now » 5 min readlast_img read more