Trusted Media Brands to Distribute Reminisce Across Newsstands

first_imgAccording to the company, the magazine, published six times a year, reaches an audience with a rate base of 725,000 and a multi-channel audience of 2.8 million. Kast explained that through heading to newsstands, the Reminisce team seeks to reach a new audience and maximize exposure.“We know our audience are big fans of the magazine,” says Kast. “We also know that there are lots of folks out there, especially the younger baby boomers, who haven’t heard about us. We see the newsstand as our best opportunity to get in front of those people.”With the expansion of Reminisce, Kast says the magazine plans to continue to work on its digital strategy through working with Reader’s Digest and on various social media platforms.“Our digital footprint is interwoven with the Readers’ Digest website, RD.com, which allows us to provide our brand of content to a much broader audience,” Kast tells Folio:. In addition, we engage users with our social media presence on a variety of platforms.”The first issue to hit newsstands will be sold for a price per issue of $4.99 in the U.S. and $5.99 in Canada, with the August/September cover featuring Marilyn Monroe. Inside, the pages will include a Hollywood Glamour photo package of famous women from previous eras such as Audrey Hepburn, Lauren Bacall, Carole Lombard and more, according to the company. Trusted Media Brands, Inc. announced its newest expansion earlier this week— the distribution of magazine Reminisce to newsstands across the country.The bi-monthly magazine, slated to hit the stands in early August, launched over 25 years ago, and features content focused on previous eras.Reminisce editor Linda Kast hopes the expansion reaches multiple generations of readers with an interest in life during former eras, and feels the shift to newsstands will help get readers involved.“The DNA of Reminisce is and always will be primarily made up of reader-submitted stories and photos,” Kast tells Folio:. “A successful expansion on newsstands will allow us to provide our readers with more of that content.”last_img read more

CHAMBER CORNER Learn About 360 Painting

first_imgWILMINGTON, MA — The Wilmington-Tewksbury Chamber of Commerce profiles a different member in the local media each week.  In this week’s “Chamber Corner,” the Chamber is spotlighting 360 Painting.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedCHAMBER CORNER: Meet Assunta Perez Of DaMore LawIn “Business”CHAMBER CORNER: Learn About Michaela Klofac From AFLACIn “Business”CHAMBER CORNER: Learn About Align Credit Union’s Student AccountsIn “Business”last_img

Plan to use submarines to subdue typhoonshurricanes

first_img © 2010 PhysOrg.com Citation: Plan to use submarines to subdue typhoons/hurricanes (2010, September 30) retrieved 18 August 2019 from https://phys.org/news/2010-09-submarines-subdue-typhoonshurricanes.html (PhysOrg.com) — A Japanese hydraulic manufacturing company has unveiled plans to use submarines to downgrade the force of typhoons. The company, Ise Kogyo, from Mie in Central Japan, has had patents approved in Japan and India for its geo-engineering plan to use submarines to subdue typhoons, which are known elsewhere in the world as hurricanes, tropical storms, cyclonic storms and cyclones. Explore further More information: via Mainichi Photo by Alan Rowlands, via Wikipedia. The idea is to use a fleet of around 20 submarines in front of the gathering storm, each fitted with eight pumps capable of shooting 480 tonnes of cold water a minute. The submarines would dive to a depth of 30 meters and pump water from that depth onto the surface of the sea to lower the surface temperature. Company executive Koichi Kitamura, who came up with the idea, said that in an hour a fleet of 20 submarines could lower the temperature of 57,000 square meters of surface water enough to diminish the strength of the typhoon, which needs an ocean temperature of 25 to 27 degrees Celsius to form and keep spinning. He said the scheme should be able to stop a typhoon in its tracks.A patent application for the scheme is pending and may be approved soon in the US. The main problems in its implementation would seem to be accurately predicting the path of the storm and deploying enough submarines to exactly the right place in time. These problems may prove insurmountable, and questions have also been raised on the advisability of preventing such storms anyway, since they provide a critical heat transport mechanism for transferring thermal energy around the globe.Ise Kogyo is now reportedly seeking partners to help them test their ideas. Earth from Space: Typhoon Melor This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.last_img read more

Swiss Group Wants to Banish PowerPoint

first_img This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now While most people might not love using Microsoft’s PowerPoint to create presentations, at least one person is taking his distaste for the software to a global level.Matthias Poehm, a former software engineer-turned-public speaking trainer has started — yes — the Anti-PowerPoint Party (APPP) earlier this month. Headquartered in Bonstetten, Switzerland, the APPP calls itself an “international movement” that intends to “decrease the number of boring presentations worldwide.” The goal is to make it so that people who don’t want to use PowerPoint “will not have to justify themselves in the future,” it says.Right. Here’s the real kicker: The APPP says people who attend “futile” PowerPoint presentations result in almost $500 billion in hourly wage losses for employers worldwide. Instead, APPP says people should consider using flip charts, which it claims are 95 percent more effective than using presentation software. Here’s a video of Poehm explaining his reasoning: min read While an APPP representative didn’t immediately return an email seeking comment, the statistics above seem to originate from Poehm’s book, “The PowerPoint Fallacy.” Coincidentally, Poehm is offering the book at a 37 percent discount to APPP members.If this doesn’t seem wacky enough, the group says it also wants to participate in the Swiss national elections in October and become the country’s fourth-largest political party.In the meantime, for those of us who either like using presentation software or just don’t want to use a flip chart, business strategist, entrepreneur and venture capitalist Guy Kawasaki — who’s seen his fair share of PowerPoint pitches over the years — suggests abiding by a “10/20/30” rule when putting them together. Here are his tips:Keep it short. It shouldn’t take you more than 10 PowerPoint slides to explain your project or business, Kawasaki says. “A normal human being cannot comprehend more than 10 concepts in a meeting,” he says.Don’t be long-winded. You should be able to present your 10 slides in no more than 20 minutes. “In a perfect business world, you would give your pitch in 20 minutes and then have 40 minutes remaining for discussion,” Kawasaki says.Make it readable. Kawasaki suggests using a font no smaller than 30 points and to use only the content that most convincingly communicates your points. “I guarantee it will make your presentations better because it will require you to find the most salient points and then know how to explain each of them well,” he says.How have you spiced up your presentations? Leave a comment below and let us know. Enroll Now for Free July 12, 2011last_img read more